Have you found the perfect formula for a buttercream? For bakers, it counts plenty to have an amazing buttercream. Rich Products Malaysia has just the game-changer for you; Rich’s Bettercreme—read on to know why Rich’s Bettercreme icing and filling is everyone’s favorite.

As the world’s 1st non-dairy whip topping manufacturer, Rich’s will help you find flavors and innovative solutions that take your most delicious ideas and translate them into a universal language for the world to enjoy, that is food—the language that brings people together.
In the baking space, making a buttercream is a skill that all aspiring bakers are no stranger to. While the origin of buttercream is debated, it is safe to say that it was not until the 1950s that its appearance was first made. Regardless, there is an art and certain skill in making great buttercreams. Influenced by the pandemic lockdown, people have been more open to the idea of baking in their home. Yet, in all the rush and need to meet deadlines in a busy world, not everyone has the luxury to set aside their time to make their own buttercream.
Thinking carefully and taking consideration to this, we thought it was only right to give back to the people who has made us come this far. That is exactly why we have always been eager to introduce Rich’s Bettercreme into our customers’ lives. With that, allowed us to tell you why Rich’s Bettercreme Icing and Filling is everyone’s favorite go-to.
About Rich’s Bettercreme Icing & Filling
We are particularly excited for you to see what Rich’s Bettercreme has to offer in terms of its flexibility and functionality. The flexibility and functionality of Rich’s Bettercreme mean that we discover uses for our non-dairy flavor solutions in a broad range of applications for professional bakers and home-bakers alike in the industry.

Great Taste
We know you pay attention to what you eat. With Rich’s Bettercreme, we are not only adding value to your baked goods but also giving you a great taste by using high quality ingredients. To meet your tasting needs, flavor intensity and mouthfeel are considered. Rich’s Bettercreme gives you a delicious, creamy vanilla taste that melts in the mouth without leaving an oily or fatty mouthfeel at all. It still holds up to its great taste even when it is stored at room temperature. Thinking thoroughly to make this possible so the flavor is not too overbearing when consumed, this makes it perfect as an icing and filling for cakes, breads, and all the pastries you can think of.
Good Stability
We are constantly finding innovative methods to achieve the perfect synergy between great taste and the art of food presentation. Hence, not only does Rich’s Bettercreme taste wonderful, but it also has good stability for storage in the chiller at 2°C to 7°C and even when it is stored at room temperature up to 26°C. What is impressive is that it is also derived from a unique freeze-flow technology (like its savory counterpart Rich’s Klasik Crème) which keeps the already whipped product in its shape in the freezer. What that means is that your whipped cream will not turn frozen and will have its consistency remain soft.
Ease of Handling
With the love for buttercream frostings on the rise, we offer you an easy solution to enjoy a delicious buttercream. As such, gone are the days of you having to get butter, sugar, milk, and other additional ingredients to make a buttercream, which in return saves you the cost of getting those ingredients too. No longer do you have to make buttercream from scratch. Making your own conventional buttercream takes time too, and the amount of time it takes for the buttercream to crust depends on a couple factors too. With Rich’s Bettercreme, those hassles are eliminated. Additionally, you can add your own food coloring to Rich’s Bettercreme for your own desired colored icing, filling, or frosting! It was simply made to empower home–bakers with creative flavors by letting them customize the way they want to.
Innovation... Powered by Passion and Fuelled by Drive.
Ultimately, our Rich’s Bettercreme was born from possibility. Rich Products has never ceased to stop innovating. Being the first to introduce sweet swirls of flavors, clusters of baking and culinary solutions, and a full spectrum of seasonal hues and classic colors—we ensure that we have it all delivered in an easy-to-use packaging.
With much pride and joy, the people have recognised Rich’s Bettercreme as an Icing and Filling with award-winning performance that drives business and delivers the memorable moments that wow a multitude of people.

Wonderful creations with Rich’s Bettercreme
Bettercreme is Rich’s perfectly sweet whipped icing. Fluffy, fun, and full of possibilities. Because in this dynamic world of baking and decorating, you need a whipped icing that fuels your creativity.
Before COVID-19, it seemed that the sky was the limit. We saw cakes with over-the-top decorations and shiny, colorful glazes; a race to create the most extravagant. But now, we are returning to the fundamentals. The “back-to-basics” movement to have people focus on their basics are now back in trend. Taste, quality of ingredients, and ingredient provenance are all receiving greater consideration.
Not forgetting the wider trends emerging in different markets across the globe are inspiring different textures and innovative flavor combinations. With that, we would love to share with you some lovely recipes using our Rich’s Bettercreme.
Onde-Onde Cake

This Onde-Onde Cake is basically heaven on earth for onde-onde lovers. Catch up with your friends with this cake with its local Malaysian-inspired flavors and aroma. This cake has a lovely sweet fragrance from its Pandan Chiffon Batter and Gula Melaka Sauce incorporated into it. Layer upon layer, our Rich’s Bettercreme makes for a wonderful sweet filling alongside these other flavors! Enjoy it with some Hawaiian coconut flakes all around it to satiate your sweet tooth. Also, read this quick tip right here to tell if your cake is done for a fulfilling treat!
Apple Cider Doughnuts

While we do not have the fall season in Malaysia, perhaps these warm Apple Cider Doughnuts will capture some of that essence. These light, crisp, and tender doughnuts are sweet, but there is also a magical hint of sourness that comes from the apple cider vinegar which opens one’s appetite. The delicious cinnamon glaze on top of these moist doughnuts, then the sweetness from the Bettercreme just makes these sizable doughnuts taste exceptionally good. For this one, we recommend you to serve it alongside a cup of tea for a well-rounded and balanced flavor in your mouth. This is not an old-school approach by any means, but it gives you exactly what you want: a crisp and tender doughnut that tastes like apples.
Apam Balik Cupcake

Warm and fluffy, these Apam Balik Cupcakes comprises the sweetness and all-familiar and all-comforting taste of the Apam Balik we know. For those who are unfamiliar with Apam Balik, it is typically a sweet Malaysian peanut pancake turnover comprising a sugary and buttery peanut filling. Its namesake comes from the way it is folded or turned over on the hot brass pans. This humble sweet treat can be easily spotted in night markets as a popular street food, all freshly made in rows of brass pans in the late afternoons where the hungry Malaysians would scramble around to fill their bellies. We thought of capturing those flavors into a cupcake, and it just hits the right spot with our Bettercreme.
Start your dreams with us.

While all these recipes are fantastic in their own right and have Rich’s Bettercreme to leverage them, such recipes are not perfect without your passion and love for it. While Rich’s Bettercreme proves to be a high-quality product that is easy to work with, it still needs to bring something special that cannot be found anywhere else—which is you. Your creativity is just about to start something amazing.
At Rich Products Malaysia, we go beyond great taste to create food experiences that do good and feel good, for your heart and soul. Discover your talents and opportunities when you unravel your baking and culinary creativity with us. We are here to help so join us as we explore new products, applications and trends that shape the future.